However, I'd request that you keep in mind the results were pretty sound to allow for such conclusions, and it was all we could afford to run considering this was a very expensive experiment. We even went further to check if there was a decay of rankings or not over time.įor the Statistician Friends Out There: I know, I know…120 books is not perfect for generating statistical proof and the standard deviation and sample size are not ideal. Afterwards, we ran the crawler again and marked the changes in results.
#Keyword surfer full#
Once we had our data, we then had the volunteers change their data depending on whether or not they used the full box strategy or the specific strategy. We then ran the crawler for days to ensure that over 100,000+ keyword possibilities were checked. Then it would index whether or not it found any of the volunteer books and at what rank (up to 300 since that is a far as we could financially go). The crawler was designed to rapidly go through thousands of genre and topic specific keywords, Amazon suggested keywords, keywords in their title and subtitle, and the listed keywords that fit our 120 volunteer books. I then utilized a special crawler that the Publisher Rocket development team created just for this experiment. We marked whether or not the author had used the strategy of filling in as many of the characters as possible or was specific with their keyword phrase choices - or some combination of the two. Each author submitted the current keywords they have listed in the 7 boxes. In the end I choose 120 books with 82 being fiction and 38 being nonfiction.
![keyword surfer keyword surfer](https://www.greengeeks.com/blog/wp-content/uploads/2020/04/Keyword-Surfer-Extension.png)
To do this experiment, I needed two things: Rankings are very important because, as you can see from the below graph, the book that ranks #1 for a keyword gets the most clicks by a huge margin. If you rank #100 however, that means the shopper would need to go through many search results pages in order to see your book as the 100th book listed for that keyword. So, say for example someone types in “War Mage” and your book is the 7th book shown on the search results, then you have a ranking of 7 for that keyword phrase. The rankings for that phrase or keyword the customer typed in is the number at which the product shows up. Ranking for a Keyword: In a previous definition, we discussed that the Amazon is a listing of products shown after a customer does a search. If Amazon has listed 11,041 books for that search result, and you are now ‘indexed' for that keyword, then there will be 11,042 books listed in total for that search result. It doesn't necessarily mean you show up on the first page of the Amazon search results, it just means Amazon acknowledges your book should be listed for that search phrase and you will therefore show up somewhere in the search results for that keyword. Indexing for a Keyword: For the purposes of book marketing, indexing for a keyword is when you convince Amazon to list your book for that keyword phrase. When I personally have a high level conversation with a publishing company or another marketer, I too call them SERPs. Google SEO'ers will shorten/abbreviate this phrase and call it the “SERPs” for Search Engine Results Page, and I've seen some book marketers use this phrase as well when talking about Amazon. If, however, you need to click to see the next set of results, then we call this the second page of search results, and so on. If your book shows up on this page immediately, then we say that it is listed on the first page of search results. You can find these seven boxes in your Kindle Direct Publishing account when you are either editing an existing book, or uploading and publishing a new book.Īmazon Search Result Page: When someone types in a phrase into Amazon's search box, Amazon then presents them with a list of products. Keyword boxes: These are the seven kindle keyword boxes where you get to choose the keywords you want your book to show up for. Terminology for this articleīefore we go further, it might be useful to first define some of the terminology I will use throughout this article:
![keyword surfer keyword surfer](https://ph-files.imgix.net/dbb79397-8a0d-4193-8dd4-1c7031a1e0b0.png)
I'll explain how that worked in just a moment. Here at Kindlepreneur, we built out an experiment to find the answer to this question.
![keyword surfer keyword surfer](https://i.ytimg.com/vi/yj840Wpersw/maxresdefault.jpg)
In other words… Is it better to be more targeted or more broad with your keywords? “Should I fill in all 50 characters per box, or should I only target one particular phrase regardless of whether I have filled in all 50 characters or not?” Each box allows for a maximum of 50 characters. Each author is allowed to input their target keywords into 7 boxes.